Thursday, November 15, 2007

An open letter to ETRADE customers

Dear ETRADE customer,

I would like to personally invite all current E*TRADE customers to visit Zecco Trading (, which transformed the online brokerage world last year by offering free stock trading to investors. While other discount brokerages have focused more and more on their banking services, Zecco is singularly focused on giving customers the best possible investing experience. And as a result, we are 100% unaffected by the mortgage meltdown and associated credit crunch.

A better trading experience: Zecco Trading customers get free stock trades, friendly customer service, outstanding tools and superior trade executions. Customers get 10 free stock trades every month with a minimum $2,500 balance, and it’s just $4.50 per trade if you exceed 10 per month or don’t have $2,500. It’s pretty hard to beat free. But we don’t stop there. Our options trading platform is first rate. Customers can trade 3 and 4 legged spreads, and have industry leading options analytics tools at their fingertips. Plus you get all the other tools you’d expect from a leading discount brokerage.

A game changing financial community: Investors also have access to ZeccoShare, a revolutionary investing community available through Recently opened to the general investing public, ZeccoShare users can share verified portfolios and trades, see each other’s actual performance, and create specific groups with other like-minded investors (such as “socially responsible investing”, “women on investing”, or “value investing”). This gives members unprecedented transparency as they participate in discussion forums, blogs, chat and more. ZeccoShare users can expect additional exciting enhancements in the coming months, including new community-based filters that highlight the collective intelligence of the ZeccoShare open and transparent user base.

There IS such a thing as a free lunch: I’m so confident you’ll love Zecco Trading, I’m offering all E*TRADE customers who transfer over an account a free lunch. Just enter “freelunch” into the promotion field when you sign up for an account. Once we receive your transferred account from ETRADE we’ll send you a gift certificate for a free lunch* at one of several leading national restaurants.

Financial stability: Neither Zecco Trading nor our clearing firm own a bank, and neither buys CDOs or mortgage backed securities. So our company and more importantly our customers are completely unaffected by the financial troubles facing many large financial services companies today. Additionally, all of our client assets are held at our clearing firm, Penson Financial, the publicly traded (NASDAQ: PNSN), fourth largest clearing firm in the United States. All client assets are protected by SIPC up to $500,000 per client (with a $100,000 cash sub-limit). Additional protection beyond the SIPC limit is provided by Lloyds of London. So you can be sure that your money is safe with us.

In conclusion: Times are changing. It’s time to check out the new leader in the discount brokerage world. Zecco Trading.


Jeroen Veth,
Zecco Holdings, Inc

About Zecco Holdings, Inc

Headquartered in Burlingame, California, Zecco Holdings, Inc. ( offers users a financial social networking community, and access to free stock trading through its wholly owned subsidiary, Zecco Trading, Inc.. This revolutionary pricing and innovative financial community where great investing ideas can be freely shared, debated and tested, provide a refreshing alternative to traditional brokers like E*TRADE, Charles Schwab, and TDAmeritrade. Notable backers of Zecco include shareholders Morten Lund of LundKenner, an early investor in Skype, and Dutch telecom pioneer, Marcel Boekhoorn. Zecco/ is not a securities broker/dealer. All securities and investments are offered through Zecco Trading, Inc., member FINRA / SIPC, including the 10 free trades per month, $4.50 thereafter offer.

* E*TRADE customers will receive a free lunch courtesy of Zecco Trading. Upon completion of account transfer, Zecco will mail you a gift certificate valued at $25 from your choice of either P.F. Chang’s or Cheesecake Factory for use at restaurants nationwide. This offer is valid for new customers who have completed an account transfer from E*TRADE into a Zecco Trading account between November 14, 2007 and Dec. 13, 2007. Void where prohibited.